Cotton material Disadvantages Complemented with cool and functional material ‘Summer Polo’ Frédé Polo T-shirt
Polo polo shirts released by outdoor brand “Nepa” aimed at hot summer increased by about 200% compared to the same period of last year.
“Nepa” is a summer polo t-shirt made of cotton, which is complemented by a functional material that is cold and cool, in order to prepare for summer, We have released it.
The Frédéro Polo T-shirts use Trizar Chill yarn, which provides semi-permanent functionality, reflecting the sunlight when worn to provide a cool and comfortable fit.
In addition, the combination of yarn and sweat instantly sweat-absorbing quick-drying products, which show a cooling effect, increased by about 200% compared to the same period of last year, and the overall Polo T-shirt lineup also increased by 50%.
Summer Polo Fredo Polo T-Shirts have been responding well to consumers and contributing to overall sales growth by leading the sales of Polo T-shirts in other lineups of “Nepa” such as Extreme and Mountaineering.
“Nepa” is launching the Fredo Polo T-shirt and is proposing a new category of cool feeling in the Polo T-shirts. In the summer, polo shirts, which are popular due to their clean and fashionable style, have been added to the new category by adding a functional feature called cold feeling. This is a major reason that led to a good response to consumers.
In addition, it uses the highly influential model Jeon Ji Hyun, and it has played a key role in promoting the sales of the advertisement that quickly applied the Neutro sensibility which has been leading the trend of the distribution industry in general beyond the recent fashion.
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