General Mills is currently accepting pitches from fans for a Cereal Monsters Movie to launch a Cinematic Universe. A bizarre Franken Berry billboard recently popped up on Sunset Blvd in Hollywood, California. The mysterious billboard has Franken Berry stretched out in a seductive pose with a pink background, which was first spotted by stand-up comedian Joe Kwaczala, who posted it on Twitter. The post has since gotten shared quite a bit. When first looking at the awesome billboard, it looked like a viral marketing stunt. However, closer inspection proves that there’s something very real happening behind-the-scenes that could bring Franken Berry, Boo Berry, and Count Chocula to the big screen.
After looking at the Franken Berry image on the billboard, eyes locate a website, Work With The Monsters, which is run by General Mills. Once you click on the site, the cereal company assures us that this is real and on the “up-and-up.” They want fans to tell them a little bit about themselves, and then pitch ideas for a possible Cereal Monsters Cinematic Universe. The writer retains all rights, while General Mills retains the rights to their monsters. They’re looking for movie ideas, TV shows, and other forms of media.